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Venturing into luxury fashion’s sensory branding: From BOSS candles to edible Birkin Bags

When teaching fashion branding, I often like to look into futuristic topics, picking up on the latest trends. So recently, my class and I ventured into the world of sensory branding of the luxury fashion world. Imge source here. For those of you who are new to the term, it basically “is a type of marketing that appeals to all the senses in relation to …

On grading fashion: Fair and unfair

It’s the end of the semester at my university in Germany and I am carefully working through about 140 pieces of written work which the students have submitted. Source here The work needs to be graded in a fair and responsible way, justifiable in case of any relating questions and transparent. In theoretical projects some of the contributing factors are: – Structure, good use of …

On Teaching: 1960’s Revival

Today was an interesting day. I met an amazing woman who graduated from Central Saint Martin’s in London and is a practicing patternmaker. Now, that introduction may sound underwhelming to you. Many very talented and amazing people have graduated from Central Saint Martin’s. What was amazing was that she graduated in 1960. Sitting before me was a woman who lived her 20’s through the “swinging …

This teacher talked about ethics – Part II

This May, I wrote about a discussion that emerged in class about unethical brand behaviour. (If you want to see part I of the article click here.) The majority of the class seemed to demonstrate that it is indeed from a different generation with a different set of values than mine, stating that discrimination, racism, exclusion are things that brands can do and that this …

Review: Cornelia Parker’s Magna Carta (An Embroidery)

I don’t usually do reviews back to back but it was impossible to ignore Cornelia Parker’s Magna Carta (An Embroidery) at the British Library, given that she is a brilliant artist and that this latest artwork involves textiles in a staggering way.  Arguably, this is not specifically about apparel but it is about thread and cloth, materials at the heart of most dress and adornment. …

Parisian Insights: Yves Saint Laurent 1971 – The Scandal Collection

It’s always intriguing to observe past scandals when our contemporary eyes have become accustomed to much more outrageous! The Fondation Pierre Bergé-Yves Saint Laurent has decided to look back into its archives to propose an exhibition dedicated to the French designer’s Spring/Summer 1971 “Libération” or “Forties” Haute Couture collection. At the time, the show had instantly caused much discussion and shock as the six models had nonchalantly and …

Interview with Monica by The Seams

I’ve been getting to know the crew over at The Seams, which is a new podcast developed by NPR contributor Jacki Lyden. As you may remember, we encouraged Worn Through readers to donate to their Kickstarter since the topic of their shows, storytelling about apparel, are certainly something we’d love to hear about more regularly. Recently I did a phone interview with Jacki that was …

Fashion and Cars – exploring common grounds in class

Have you ever proposed to your students to explore an uncommon topic? Or combine two topics that seem to have nothing in common at all? What did the students think about the approach? I am asking you this because in June, I brought up a slightly unusual topic in class: Fashion and cars. At first, it seemed that the two subjects are hardly connected to …

Father’s Day and Ties

Last weekend I was quoted in the Washington Post on why ties are a persistent gift for Father’s Day. Quite a bit of my research has been on workplace dress, and you can check it out in the Clothing and Textiles Research Journal (Punk workplace dress) and Journal of Fashion Marketing and Management (young men’s workplace dress). Overall, some of the findings have discussed that …

New interns 2015-16

We will be seeking two new interns for the 2015-16 academic year. There is no pay, however, we can help you get college credit if needed and of course it’s great networking and experience. We need help with CFPs, some column research, a bit of behind the scenes blog details, and running our book giveaways (among other projects as they emerge). Interns in the past …

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Available now: Punk Style by Worn Through founder, Monica Sklar, PhD. Find it at : Amazon.com, Powell's Books, or a bookseller near you.