CFP: “Retailing in Emerging Markets,” 2nd edition.

Call for Book Chapter Contributors: “Retailing in Emerging Markets”, 2nd edition. (Revision to first edition)

Editors: Shubha Bennur, University of Nebraska-Lincoln  and Jaya Halepete, Svaha Inc

Publisher: Fairchild Books, a Bloomsbury Publishing Imprint

When: First draft submission deadline: June 7, 2016. Final draft Submission: June 22, 2016. For additional information/clarifications please contact

The book will cover chapters emphasizing on apparel and fashion industries in 9 different emerging markets. It provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Thailand, Qatar, South Korea and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering these markets. The editors are seeking chapter contributors/authors (input or expert reviews from scholars) for revising Turkey, Thailand chapters from the first edition. Contributors, will be provided with a new contributor agreement that follows the Bloomsbury boilerplate. There is no financial gain for contributors in this venture. However, contributors name will be on the chapter page with their brief biodata in the book. The Qatar chapter will be a new count to this 2nd edition. The editors are also looking for someone to write the chapter on retail practices in Qatar for the second edition. If you are interested in contributing to any of these chapters please let the editors know. Topics of interest to be included in the chapters focusing on Turkey, Qatar and Thailand are:

  • Consumerism
  • Retail formats
  • Future of apparel retailing
  • Emerging retail markets in Qatar

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