CFP: Behind the Glamor of Fashion

2016 ITAA-GAMMA Joint Symposium at Hong Kong: “Behind the Glamor of Fashion”

When: July 21-24, 2016

Submission deadline: January 15, 2016. For detailed submission guidelines, please visit the full CFP here. 

The International Textile and Apparel Association and the Global Alliance of Marketing & Management Associations announce the 2016 ITAA-GAMMA Joint Symposium on “Behind the Glamor of Fashion” to be held at the 2016 Global Marketing Conference at Hong Kong. The symposium is interested in providing opportunities to share research findings, innovative teaching strategies, and concept papers that explore and investigate issues related to the dark side of fashion.

As there are many phases to fashion from ideation, design, production, distribution, sale, consumption, and ultimately disposal, there are many instances where misbehavior can occur within the design process, (e.g., designers who co-opt the designs of others) manufacturing (e.g., production of fakes, exploitation of workers), retailing (e.g., objectification of men, women and children in advertising, labor abuses), and consumption (e.g., hoarding, merchandise borrowing, stealing, buying items that are never used, retail therapy, return fraud, compulsive shopping). Fashion has a dark side. Through a series of scholarly presentations and panel discussions (if proposed) the symposium participants will explore and investigate what goes on behind the glamor of fashion. Topics may include but are not limited to the following:

  • Return fraud
  • Labor abuses in manufacturing/retailing
  • Misleading selling practices (e.g., Bait and switch)
  • Exploitation of women, men and children in fashion advertising
  • Consumer misbehavior during massive sales
  • Merchandise borrowing
  • Production/Consumption of fakes
  • Overconsumption
  • Historical Perspectives on Consumer Misbehavior
  • Cross-cultural differences in the formation of expectations for consumer behavior in the marketplace
  • Vandalism
  • Tag-switching
  • Compulsive consumption
  • Haul videos
  • Shoplifting
  • Black markets
  • Consumer’s verbal and/or physical abuse toward retail employees or organizational property
  • Internet deviance
  • Environmental issues (e.g., waste, pollution)
  • Cruelty to animals
  • Design infringement
  • Trade mark infringement
  • Grey market apparel (e.g., over producer orders, factory rejects)
  • Deceptive/misleading advertising (e.g., using Photoshop, airbrushing)
  • Retail “therapy”

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