CFP: Conference on Historical Analysis and Research in Marketing

CHARM 2015 Conference on Historical Analysis and Research in Marketing

May 28 – 31, 2015 (Doctoral Workshop May 27 – 28)

RMS Queen Mary, Long Beach, California, USA

We invite business, marketing, social science, and humanities scholars from all backgrounds to join us aboard RMS Queen Mary, Long Beach, California for a friendly, collegial, and interdisciplinary research conference. We call on scholars from around the globe to cast a critical look on the history of marketing and how these outputs might be taken to reflect on past epochs to enhance our understanding. Both individual papers and entire panels on all aspects of marketing history, historic marketing, and the history of marketing thought in all geographic areas and all time frames are welcome.  Topics may include but are not exclusively restricted to the following:

  • Marketing pioneers, the development and evolution of the marketing discipline
  • Varieties of marketing cultures and histories
  • Writing the past: constructing histories in/for marketing
  • The role of relationships and networks in marketing
  • Marketing history “from below” – how consumers and citizens respond to and interact with firms and brands
  • Advertising
  • Distribution and packaging
  • Sector case studies, for example beauty and fashion marketing, transportation, leisure, etc.
  • Marketing in the projection of national and regional identities

Doctoral students with a particular interest in research methods in marketing history and marketing theory are invited to attend a full-day workshop that immediately precedes the conference. To be considered for this workshop, please submit to Maria Kalamas by December 5, 2014, a statement of interest, a CV, a preliminary or final dissertation prospectus of no more than 10 pages, and a letter of support from your dissertation supervisor (or prospective supervisor). Limited financial support will be available to the strongest proposals. Applicants will be notified by January 15, 2015, whether they will be included in the program. There will also be a special track for the presentation of doctoral projects at the conference itself.

All paper submissions will be double-blind reviewed and a proceedings volume will be published.

SUBMISSION DEADLINE: Sunday, December 14, 2014. 

Direct submissions to David Clampin, Program

Please see the conference website for more information.

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