The exponentially-growing Chinese market for Western luxury goods has changed the way that these items are sold, and fashion is no exception. This week’s YSBW presents news stories from the past year that discuss the shifts that many luxury fashion companies have made to attract Chinese customers as well as the challenges they have faced in their endeavors. This is a rich, ever-evolving topic, and a great place for more information is regular Business of Fashion column “The China Edit.”
I was unable to get this video to properly embed, but here is a great segment from CNN Money on the efforts of French and English luxury brands to woo Chinese customers.
Bonus article: One of the challenges French luxury companies are facing is the targeting of Chinese luxury tourists in Paris. It has gotten so bad that the Paris law enforcement called in Chinese police officers to help curb the thefts during the peak summer tourist season! More here and here.