CFP: Sustainable Fashion Supply Chain Management: The European Scenario

Call for Papers
Special Issue European Management Journal 2014

Sustainable Fashion Supply Chain Management: The European Scenario

The Guest Editors invited for this special issue are:

Chun-Hung CHIU, Sun Yat-Sen University, China Tsan-Ming CHOI, The Hong Kong Polytechnic University, Hong Kong Kannan GOVINDAN, University of Southern Denmark, Denmark Xiaohang YUE, University of Wisconsin-Milwaukee, USA

In the fashion industry, disposable fashion under the fast fashion concept has become a global trend which has its fundamental root in Europe. Under this trend, fashion supply chain chains must be highly responsive and able to produce products even in a very small quantity to satisfy the market needs. New styles will appear in the market within a very short time and European fashion brands such as H&M, Mango, and Zara can reduce the whole process cycle from conceptual design to a final ready to sell “well- produced and packaged” product in the retail store within a few weeks.

Under this trend, debates related to sustainability arise. For example, is this kind of disposable fashion under fast fashion concept environmentally unfriendly? From the consumer side, the answer seems to be definitely “yes” because the consumers will only use the fashion items for a short period and then replace them by new ones. However, from the supply chain side, the fast fashion concept helps to better match supply and demand and lowers inventory levels. Moreover, since many fast fashion companies (such as Zara) adopt a local sourcing approach and get supply from local manufacturers, the corresponding carbon footprint is much reduced (and hence more environmental friendly) compared to the more traditional offshore sourcing. In addition to the controversial fast fashion concept, new management principles and measures have to be proposed in order to achieve environmental sustainability since the fashion apparel supply chain is notorious for generating high volumes of pollutants such as dyeing chemicals and toxic gases, involving environmental harming materials, and employing energy-inefficient production and distribution methods.

It is well known that the largest advocate of sustainability in fashion comes from Europe where we find a considerable amount of sustainability-conscious consumers and organizations. A recent report on consumer survey for textile and clothing products has, for example, shown that in 2009 62.7% of consumers in Finland were very concerned and interested about products’ environmental impacts and 28.3% somewhat concerned and interested (Caniato et al. 2012). In terms of carbon emission reduction, the UK’s Carbon Trust is aspired to achieve a 60% reduction target from the 1990 level by 2050 in the UK (Allwood et al. 2008). In fact, for the past two decades, Europe has been very successful in decoupling greenhouse gas emission from GDP growth. A substantial real GDP growth of about 30% for the “EU15 countries” was achieved between 1995 and 2010 while the amount of greenhouse gas emission was substantially decreased by more than 10% over this period of time (Schaltegger and Csutora 2012). There is also no doubt that Europe is the renowned “origin of fashion” and leading the world in terms of its initiatives of implementing many sustainability related measures. As a consequence, it is timely to examine the latest managerial issues and practices around sustainable fashion supply chain management in Europe.

In this special issue of the European Management Journal, we seek to publish the latest research on sustainable fashion supply chain management in Europe. Some important research questions that we aim to address are listed as follows:

  1. What are the managerial measures that fashion companies in Europe have implemented to enhance sustainability?
  2. Are the environmental-sustainability related regulations in Europe effective in improving supply chain sustainability?
  3. How significant are the green policies that have been imposed to improve the social awareness of ethical fashion products in Europe?
  4. How do fashion companies in Europe reduce carbon footprint via green sourcing?
  5. What is the relationship between fast fashion and environmental sustainability?
  6. How does supply chain strategic alliance affect sustainability in the European fashion industry?
  7. How does information system support green fashion supply chain management?
  8. What is the relationship between green branding strategy and supply chain management in European fashion brands?
  9. Can carbon emission trading schemes effectively enhance sustainability of fashion supply chains in Europe?
  10. How does business process improvement in fashion enterprises improve the level of sustainability of the respective supply chains?

The research methodology can be quantitative or qualitative following the rigorous research methodologies in management studies such as modeling, questionnaire surveys, event studies, case studies etc. The aim of this special issue is to disseminate state-of-the-art methods and management principles for investigating and analyzing pertinent issues related to sustainable fashion supply chain management. Topics that fit the scope of the special issue include those which answer the research questions raised above and some other related topics.

To prepare their manuscript, authors are asked to closely follow the “Instructions to Authors” of the European Management Journal (EMJ). Manuscripts will be refereed according to the standards of EMJ. Manuscripts should be submitted via EMJ’s electronic submission system by

31 August 2013

For further enquiries, please contact any of the guest editors. All submissions will be subject to the usual double-blind peer-review process of EMJ and should respect the general publication guidelines of the journal. All submissions should be submitted electronically to

Publication schedule

Manuscript submission                                                     31 August 2013
Reviewer reports                                                                 15 November 2013
Revised paper submission                                                15 February 2014
Final manuscript submissions to publisher.                 31 May 2014


Allwood, J.M., S.E. Laursen, S.N. Russell, C.M. de Rodriguez, N.M.P. Bocken. An approach to scenario analysis of the sustainability of an industrial sector applied to clothing and textiles in the UK. Journal of Cleaner Production 16, 1234-1246, 2008

Caniato, F., M. Caridi, L. Crippa, A. Moretto. Environmental sustainability in fashion supply chains: an exploratory case based research. International Journal of Production Economics 135, 659-670, 2012

Schaltegger, S., M. Csutora. Carbon accounting for sustainability and management. Status quo and challenges. Journal of Cleaner Production 36, 1–16, 2012.

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