You Should Be Reading: The Blogosphere and Online Consumerism


Image Credit:

Here are some journal articles relatively hot off the press that you should consider adding to your reading list:

1.  Pham, Minh-Ha T. “Blog Ambition: Fashion, Feelings, and the Political Economy of the Digital Raced Body.” Camera Obscura 2011, Volume 26, Number 1 76: 1-37

This essay closely considers the political limits and possibilities of fashion-themed blogs. Specifically, the author examines the ways in which such blogs are everyday cultural sites that are framed by and can potentially reframe neoliberal relations of culture, technology, and capitalism organized around the belief in the successful democratization of consumer markets and media.- Excerpt from Article Abstract

2. McCormick, Helen and Charlotte Livett. Analysing the Influence of the Presentation of Fashion Garments on Young Consumers’ Online Behaviour.” Journal of Fashion Marketing and Management, Vol. 16 Iss: 1, 2012, pp.21 – 41.

The purpose of this paper is to identify the web experience elements that aid the interaction between the consumer and fashion garments online. Two elements have been identified, product viewing and fashion information online, and analysis of the effects of these elements and the influence they have on consumers’ behaviour and decision-making process are explored. –Excerpt from Article Abstract

3. Rocamora, Agnès. “Personal Fashion Blogs: Screens and Mirrors in Digital Self-Portraits.” Fashion Theory: The Journal of Dress, Body & Culture, Volume 15, Number 4, December 2011, pp. 407-424.

By bringing together various technologies of the self it argues that the blogs represent a significant space of identity construction. Focusing on the idea of gender, it explores the various forces, both empowering and disempowering, at play in the formation and representation of femininity. The computer screen is discussed as a mirror through which women’s position as specular objects is both reproduced and challenged, whilst the blogs also constitute a space for the circulation of alternative visions of femininity. –Excerpt from Article Abstract

Related Articles

Leave a Comment

Monthly Archive


Available now: Punk Style by Worn Through founder, Monica Sklar, PhD. Find it at :, Powell's Books, or a bookseller near you.