Fashion Bytes

Image via Adelheid Rasche

Max Mara has a touring exhibit, currently in Moscow, celebrating 60 years of their excellent coats. In a recent interview with the New York Times, Luigi Maramotti (chairman for the company) said, “The history of the coat is about the development of the position of women in society,” going on to explain it was proof of women’s liberation from the home and of their importance in the workforce, particularly during the war. The coat as indicating that women were free to leave the house strikes me as odd, since there are pelisses and capes from the eighteenth century, and earlier, showing that women have always had outerwear.

Is the coat different? Do you think women’s coats are proof of their increasing role in society? Is it only focusing on a particular class of women who had not previously been required to work during winter? Or is it all just marketing for the exhibit?

Do you think the retrospective, in combination with the increased interest in all things vintage and vintage-inspired (partly caused by shows like Mad Men and Boardwalk Empire) might bring the classic winter coat back into popularity? Is it proof of renewed interest in classic tailoring? Or will people continue to wear their all-weather nylon parkas?

Have any of you seen the exhibit, and what did you think of it?

Please share your thoughts.

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