Fashion Bytes

It has been announced that the inimitable Cindy Sherman is the latest collaborator with M.A.C. Cosmetics. This seems an unusual and out-of-character choice for the company, which usually chooses its spokespeople from popular culture: Lady Gaga and Cyndi Lauper, Dita von Teese, and Mary J. Blige to name a few. Sherman’s collaboration is not quite so surprising.  Her famous self portraits involve extremely elaborate make up, hair styling and wigs to obscure her own features as she mimics others, or even just a particular genre or stereotype.

But her portraits are also a form of social commentary. Is M.A.C. becoming more obviously socially conscious (they already encourage recycling, and donate to AIDS funds)? Or has Sherman “sold out”?  Or is this perhaps a wonderful opportunity to introduce Sherman and her work to a sector of the public that is probably unaware of it?

Please share your thoughts.

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2 Comments

  • Jacqueline August 21, 2011 07.47 pm

    This reminds me of Barbara Kruger’s work for Selfridges a few year ago. They blew up some of her expressions on consumerism and hung them around the store. It was an odd juxtaposition to have such a strong statement on consumerism in a consumeristic mecca during the holidays.

    Also, this isn’t the first time Sherman has worked on an advertising campaign before. Dianne Benson commissioned works by Sherman in the 80s for her store.

     
  • Worn Through » Cindy Sherman opening at MOMA
    March 1, 2012 - 7:52 pm

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