Fashion Bytes

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The Vionnet gown worn by Zoë Saldana to the premiere of Tree of Life at Cannes was declared the “Look of the Moment” in the NYT Magazine this weekend.  While Saldana’s dress is from Vionnet’s upcoming Fall 2011/2012 collection, it is very popular for Hollywood stars to wear vintage on the red carpet; so much so that Anne Hathaway’s Valentino dress for the Oscars in February was described as being vintage, despite only being nine years old.

Real vintage was to be found: Marisa Tomei wore a 1950 Charles James gown, and of course Livia Giuggioli Firth created a huge buzz with her “upcycled” 1930s vintage dress.  It was even misreported that eleven pristine gowns had been cut up to create one dress rather than the truth, that eleven gowns that otherwise would have been completely unwearable had been given new life.  Giuggioli even wrote about her decisions and the creation of her gown at Huffington Post because everyone was so fascinated (or infuriated).

Is there a glamour to be found in the past that the Hollywood actresses who favour vintage cannot find in modern designs? Is it a form of “recycling”, wearing a gown with a history rather than having a new one made?  And why do we never hear whether the men are wearing vintage suits?

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