Film Give-away: “Beauty and Fashion” at MOMA

UPDATE–WE HAVE A WINNER FOR THIS GIVEAWAY. THANK YOU FOR YOUR INTEREST AND WE HOPE YOU ATTEND THE FILMS.

*The first person to email Monica will receive two FREE tickets to the “Beauty and Fashion” screening on Friday, September 10th at 7pm.*

The Museum of Modern Art is hosting a unique film series which I was lucky enough to have attended last Thursday.  The March of Time consists of several newsreels found in the HBO Archives and feature a range of topics from the World War II era until the 1950s.  This event continues daily until September 10th.

Contributor Tove and I were lucky to attend Program #2, entitled “Beauty and Fashion.” The four films we saw were delightful glimpses into the beauty and fashion cultures of the mid-twentieth century. We both recommend the series, especially because these films are wonderful primary resources for fashion historians interested in that particular time period.

This series will screen again on Friday September 10th at 7:00PM in MoMA’s T2 theater.

The 4 titles being shown are:
  • 1.    American Beauty (1945, 18 minutes) – the beauty routines, spas, exercises and hairstyles that women obsess over as they strive to maintain their looks in preparation for their soldiers returning from World War II.
  • 2.    The Male Look (1950, 16 minutes) – a lighthearted look at men and the women who dress them throughout their life. This episode features footage of the “Eve Dresses Adam” exhibition from the Met Costume Institute.
  • 3.    Beauty at Work (1950, 18 minutes) – Print, runway and store modeling in New York City; the beauty regimes and modeling agencies, along with several supermodels of the 50’s (Lisa Fonssagrives, Anita Colby) and other major players in the industry.
  • 4.    Fashion Means Business (1947, 17 minutes) – Examining the garment industry – the dresses and designers, companies, mass market appeal and influences. Go Inside: Martin’s Department Store, Macy’s, Bergdorf Goodman, the Women’s Wear Daily offices, the design houses of Lelon, Lanvin, Piguet, Fath, Dior, Teller, Carnegie, Valentina and Jean. Also featuring accessories designers, a Vogue photo shoot, the Garment District, the ILGWU, and the New York fashion shows of Claire Potter and Nettie Rosenstein.
Click here for a PDF version of the complete program guide.

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Available now: Punk Style by Worn Through founder, Monica Sklar, PhD. Find it at : Amazon.com, Powell's Books, or a bookseller near you.