Nike shoe for Native Americans

nike-shoe.jpg 

I don’t have much time for posting this week, but, I thought I’d draw your attention to the new Nike sneakers getting press in the past few days. They’re called the Air Native N7 and are developed specifically for Native Americans, and the different shape of their foot as compared to the model Nike typically uses for their shoe design. Nike says this is “an effort aiming at promoting physical fitness in a population with high obesity rates.” In addition to the fit differencs, the articles are saying the shoe “has a culturally specific look.”  How they did their research, the methods they plan on using for distribution, and their concepts and motivations behind designing this first Nike product specific for a racial or ethinic group are all interesting to read about. I’d be curious to look back on this in a year or two and see where it went and the success or failure rate.

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2 Comments

  • Emily September 27, 2007 06.19 pm

    Do you know if this is a first, Mon? Designing for an ethnicity’s comfort and physique? Not just likes/dislikes.

     
  • Monica Sklar October 01, 2007 07.04 pm

    I don’t actually know if this is a first. Nike is saying it’s a first for them, but I would doubt it’s a first in general. I do know that certain clothing brands are cut knowing who their typical consumers are, or moreso who they want their consumers to be.

     

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