Mass Customization Conference

In October there is going to be a huge mass customization conference merging academics and business professionals at MIT. It’s called the 2007 World Conference on Mass Customization and Personalization. It sounds like a pretty fascinating and forward thinking event as their site says the conference “proposes a shift in the mass customization debate from a physical product perspective to total life cycle experience.” Pretty hot stuff, although for some reason their website is horribly designed and practically illegible. Regardless, it sounds incredibly on target and worthwhile for the future of design professionals. It is too rare that academics and industry merge to share ideas, mingle, and be inspired by one another.

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