GM engineers cross dress for good design

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Recently male car designers at GM cross dressed to gain more perspective on the 50% of the car buying market who are underserved when it comes to the details. Women have long noticed some of the subtle elements of design that simply don’t suit their needs. A team led by a female vehicle line designer is starting to change that, even if her methods have evoked some sarcasm and a few laughs. I too would probably laugh seeing most of my male car engineer friends (which is half my Michigan peeps) dressed with press on nails, holding handbangs, and wearing long skirts, but, I appreciate this introductory effort to understand the complexities of dress and gender when it comes to all aspects of life-including our daily commute. There are a bunch of articles and blogs on the subject but I’ll direct you to this one as an initial point of reference.

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