Japanese teen fashion

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BoingBoing recently posted that there is a new book chronicling the adventures of Japanese teen street fashions which is always a roller coaster. It’s called Japanese Schoolgirl Inferno and is an illustrated history of this irreverent underground culture.

There is a great journal article that I believe is Japanese Teens as Producers of Street Fashion by Yuniya Kawamura from FIT in which the details of this independent and inspirational fashion cycle are explained and analyzed. The author talks about salesgirls as icons and their incredible market savvy, as well as the making of street celebs, and rejection of mainstream ideologies. It’s really one of the better articles I’ve read in a long time. A thorough look into a fast paced and ever changing subculture. Gwen Stefani plays a big role in bringing a certain surface level version of it to the U.S. market, but it’s so much more thrilling to learn how the originators conceive the looks.

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